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A24 Group Shoebox Project 2012

Each year around Christmas time the staff of A24 Group try to give something extra back to the community by getting involved in a worthy charitable cause in South Africa. This year we decided to have our very own “shoe box” project.

The idea of the project is to give each child of Bottelary Primary School in South Africa their very own gift from Santa as a lot of the children come from impoverished families that work on the farms in the nearby areas. Most of their parents are illiterate and are not always able to help the children with their school work and this is one of the biggest challenges that face the teachers of the primary school. The school already runs a feeding scheme, ensuring the children get at least one meal and one piece of fruit a day. When speaking to the teachers at the school they explained that many of the children only come to school for that daily meal. This just confirmed to us that helping brighten these children’s day by a small act is definitely the right thing to do.

We put the challenge to our staff to each bring two shoe boxes that are wrapped with Christmas paper. We also raised money from our employees for the items that have to go into the boxes. Firstly we bought things that they are in need of like hair bands and clips for the girls and beanies for the boys. We did not stop there however, we also bought things that would bring them a little bit of joy like sweets and small toys.

It took a team and our amazing organiser Tatum Houston to utilise all their resources and we have over 420 gifts by the end of the project – one for each child. We then loaded it all and delivered them at the school. Unfortunately we were not able to hand out the gifts personally to the children but the teachers assured us that they will hand it out that very day, especially since the children saw us drive up with a car filled with presents and their excitement increased exponentially.

We would like to thank all of our staff and employees who took part in this massive project for all their hard work, donations and dedication. Without them this would not have been possible.

For more information:

Tel:  0871 873 3309


Group House
92 – 96 Lind Road
Surrey, SM1 4PL

United Kingdom

Published on by Kevin Kroese.

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